```
% pandoc -f latex -t native
\ifstrequal{a}{b}{yes}{\emph{no}}
\newcommand{\h}[1]{\ifstrequal{#1}{a}{\'a}{#1}}
\h{a}
\h{b}
^D
[ Para
  [ Emph [ Str "no" ], SoftBreak, Str "\225", SoftBreak, Str "b" ]
]
```